Article 29 Working Party’s View on Profiling
SCL The IT Law Community bericht: The EU data protection authorities are keen to see clear limits established on profiling and have published an advice paper on the topic.
In the latest input to the data protection reform discussions, the Article 29Working Party has published an advice paper on profiling, setting out some further guidance and indicating a preferred definition.
The Working Party believes that connecting personal data to create and use profiles has become an important challenge for individuals' rights and freedoms. Profiling is seen by them as enabling companies and public authorities to determine, analyze or predict peoples' personality or aspects of their personality – especially their behaviour, interests and habits. Furthermore, the Article 29 Working Party are concerned that people understand little about profiling and usually do not know to what extent they are being profiled.
