EACA position on the EU ePrivacy proposal

EACA position on the EU e-Privacy proposal. EACA welcomes the proposal for the ePrivacy Regulation (the Proposal) of the European Commission. EACA a nd its member agencies and national associations are keen to engage with legislators so that th e final text meets the needs of European society: appropriate prot ection of consumers’ private lives and the ability of European data - driven companies to compete on an equal footing within Europe and beyond. This document first presents the main points of concern for European advertisi ng agencies about the P roposal, before going into a more detailed article - by - article analysis and proposing solutions.